Privacy Policy

Introduction & Scope

This Privacy Policy explains how Explore Travel Morocco (“we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit exploretravelmorocco.com, use our services, or interact with us in any way.

We value your privacy and are committed to being transparent about our data practices. This policy applies to all users of our website, regardless of location, and is designed to comply with major privacy regulations including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Please read this Privacy Policy carefully. By using our website, you consent to the practices described in this policy.

Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when interacting with our website, including:

  • Contact information: Name, email address, phone number, and mailing address
  • Account details: Username and password when you create an account
  • Travel preferences: Destination interests, accommodation preferences, and trip dates
  • Booking information: Passport details, traveler information, and special requirements
  • Payment information: Credit card details, billing address, and other financial information
  • Communication content: Messages you send us through contact forms, emails, or customer support
  • Feedback and reviews: Comments, ratings, and testimonials you share about your experiences

Information Collected Automatically

When you visit exploretravelmorocco.com, certain information is collected automatically:

  • Device information: Type of device, operating system, browser type, screen resolution, and other technical details
  • Usage data: Pages visited, time spent on our website, links clicked, and interaction patterns
  • Location information: General location based on IP address or more precise location if you grant permission
  • Log data: IP address, access dates and times, browser version, and referring website addresses
  • Cookies and tracking technologies: Data collected through cookies, pixels, and similar technologies (detailed in our Cookies section)

How We Use Your Information

We use your personal information for the following purposes:

  • Providing our services: Processing bookings, facilitating payments, and delivering travel arrangements
  • Personalizing your experience: Customizing content and recommendations based on your preferences and past interactions
  • Communication: Responding to your inquiries, sending booking confirmations, and providing customer support
  • Marketing: Sharing newsletters, travel deals, and promotions if you’ve opted in (with an easy option to opt out)
  • Improving our website: Analyzing usage patterns to enhance functionality, content, and user experience
  • Security and fraud prevention: Protecting our website and users from fraudulent or unauthorized activities
  • Legal compliance: Meeting regulatory requirements and responding to legal requests

We process your data based on one or more legal grounds, including: your consent, fulfillment of a contract, compliance with legal obligations, or our legitimate interests.

Cookies & Tracking Technologies

Exploretravelmorocco.com uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

Types of Cookies We Use

  • Essential cookies: Required for core website functionality (cannot be disabled)
  • Functional cookies: Remember your preferences and settings
  • Analytics cookies: Help us understand how visitors use our site
  • Marketing cookies: Track your activity across websites to deliver personalized advertisements

Cookie Management

You can manage cookies through your browser settings. Options typically include:

  • Accepting all cookies
  • Notifying you when cookies are set
  • Rejecting all cookies
  • Deleting cookies after each browsing session

Please note that blocking certain cookies may impact your experience on our website and limit access to some features.

We also honor “Do Not Track” signals when technically feasible.

Third-Party Sharing

We may share your information with the following types of third parties:

  • Travel service providers: Hotels, tour operators, and transportation companies to fulfill your bookings
  • Payment processors: Secure platforms that handle financial transactions
  • Marketing partners: Email service providers and advertising networks
  • Analytics providers: Services that help us understand website traffic and usage patterns
  • Technology providers: Cloud services, hosting providers, and other IT service providers
  • Legal and regulatory authorities: When required by law or to protect our rights

We require all third parties to respect the security of your data and treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal data for their own purposes.

User Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Right to access: Request copies of your personal data we hold
  • Right to rectification: Request correction of inaccurate or incomplete information
  • Right to erasure: Request deletion of your personal data in certain circumstances
  • Right to restrict processing: Limit how we use your data in certain scenarios
  • Right to data portability: Receive your data in a structured, machine-readable format
  • Right to object: Oppose our processing of your personal data for direct marketing
  • Rights related to automated decision-making: Contest decisions made solely by automated systems

To exercise any of these rights, please contact us at info@exploretravelmorocco.com. We will respond to your request within the timeframe required by applicable law (typically 30 days).

Marketing Communications

You can opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Adjusting your account preferences on our website
  • Contacting us directly at info@exploretravelmorocco.com

Data Retention

We retain different types of personal information for varying periods based on:

  • The purpose for which we collected it
  • Legal obligations
  • Accounting and reporting requirements
  • Potential dispute resolution needs

Typical retention periods include:

  • Account information: Until you delete your account or after 3 years of inactivity
  • Booking records: 7 years for tax and legal purposes
  • Marketing data: Until you withdraw consent or unsubscribe
  • Website analytics: 26 months in an anonymized form

When personal data is no longer necessary, we securely delete or anonymize it.

Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Secure communication: HTTPS encryption for all website traffic
  • Payment security: PCI-DSS compliance for all financial transactions
  • Access controls: Limited employee access to personal data on a need-to-know basis
  • Data encryption: Protection of sensitive information both in transit and at rest
  • Regular security assessments: Vulnerability scanning and penetration testing
  • Staff training: Privacy and security awareness education for team members

While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure.

International Transfers

Explore Travel Morocco is based in Morocco, but our operations and service providers may be located in various countries worldwide. This means your personal information may be transferred to and processed in countries outside your country of residence.

When transferring data internationally, we implement appropriate safeguards such as:

  • European Commission’s Standard Contractual Clauses
  • Ensuring recipients are in countries with adequate data protection laws
  • Obtaining your explicit consent where required

Children’s Privacy

Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at info@exploretravelmorocco.com, and we will promptly remove such information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will:

  • Post the updated policy on this page with a new effective date
  • Notify you via email or a prominent notice on our website before changes take effect
  • Obtain fresh consent where required by applicable law

We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@exploretravelmorocco.com

For users in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.

Thank you for trusting Explore Travel Morocco with your personal information.